Let's play bowling

YOU CAN DO IT!! Winning or losing is not a problem. Enjoying is the most important matter. Do you like bowling? Let's play bowling. Breaking down the pins and get hot communication.

This is a massive billboard on the side of a bowling alley in Osaka. I took this photo last week while travelling around Japan with my family.

We were intrigued by the sign's cryptic message so we returned to the bowling alley later that night to "break down the pins." Unfortunately, there was a three-hour wait to get a lane so we left without answering the question that had been plaguing us all afternoon (what is "hot communication" and how can we get some?).